User Generated Content (UGC) is content that is created by people, rather than brands/businesses. It's created by your clients and ambassadors or brand reps. It can be anything from reviews and ratings to social media posts and videos, to blog comments and forum threads. UGC is invaluable to businesses because it provides an authentic, honest, and unbiased look into the experiences people are having with their products or services.

Does It Work?

When used correctly, UGC can help businesses build trust with their customers, increase engagement on their social media channels, and drive sales. It can also be used to enhance SEO and website traffic, as well as gain valuable insights into what your customer wants.

The most effective UGC strategies involve creating interaction between customers and brands. This can be done by encouraging customers to share their experiences and feedback on social media or other platforms, or even by directly engaging with them through comments and replies.

UGC can also be used to create more personalised experiences for customers. By monitoring customer conversations, businesses can gain valuable insights into what their customers care about and use this information to tailor their content.

Used correctly, UGC can be a powerful tool for businesses to build trust and engagement with their customers. It can also provide valuable insights that can be used to create more personalized experiences and drive sales. It’s important to remember, however, that UGC should always be monitored and managed in an authentic way to ensure it is having a positive impact on your business. You only want to be promoting real experiences and opinions, not people who are paid to rave about your product, and that's where using Ambassadors and Brand Reps can go horribly wrong. The reviews need to be true and authentic, not paid to say what a business wants them to say. 

Try It For Yourself

The easiest way to try out UGC on your business is to ask for testimonials - have an auto email go out after a purchase asking if they would place a review on Google or your website, or put a post or newsletter out there asking for the same. If you are lucky enough to have customers/clients who are happy to do a video testimonial rather than a text-based one, you've struck gold, these are amazing to share and feels even more genuine. If you'd prefer product reviews, or people promoting on their social media for you, a Brand Rep is a great way to do it. We admin the NZ Brand Reps Facebook Group, if you would like to join and find the ideal rep for your business.