Well....is it?
When most people think of Pinterest, they picture mood boards for weddings, recipes for dinner, or DIY home projects. But for businesses - especially in New Zealand - this visual search engine is a hidden gem, and in 2025, it’s more powerful than ever!
New Zealand businesses, particularly online service providers like coaches, consultants, recruiters and educators, can leverage Pinterest to grow their audience and drive real results. If you’re wondering whether Pinterest is still relevant, let’s bust some myths, share the latest trends, and explore how it can help your business thrive.
Let’s Bust Some Myths…
Myth 1: Pinterest is Outdated
The reality?... Pinterest’s user base has grown steadily, with over 450 million monthly active users globally. While platforms like Instagram and TikTok focus on short term, real-time content, Pinterest prioritises evergreen content that stays relevant for months - or even years. This means your efforts on Pinterest have a much longer shelf life compared to other platforms.
Myth 2: Pinterest Is Only for Recipes and DIY Projects
Sure, recipes and crafts are popular on Pinterest, but the platform has evolved significantly. Today, you’ll find users searching for professional services, self-improvement tips, business strategies, and educational content - all areas where New Zealand businesses shine.
Myth 3: Pinterest Doesn’t Drive Traffic
Pinterest is one of the top traffic referrers among social platforms, second only to Facebook. For New Zealand businesses aiming to attract both local and international clients, Pinterest’s search engine capabilities can direct your content to your target audience.
Why Pinterest Matters for New Zealand Businesses
1. Evergreen Reach
Unlike Instagram or Facebook, where content has a short lifespan, Pinterest pins remain discoverable for months or even years. For New Zealand businesses, this means you can create content tailored to your audience - whether that’s coaching advice, tips for small business owners, or parenting strategies - and reap the benefits long after publishing.
2. High-Intent Users
Pinterest users come to the platform with a purpose: to search, plan, and take action. This is particularly valuable for businesses looking to attract clients in decision-making mode. A user searching for “how to reduce stress as a busy parent” could easily discover a New Zealand-based life coach offering practical solutions.
3. Connection to Global Markets
While New Zealand businesses often focus locally, Pinterest allows you to reach global audiences, particularly in English-speaking countries like Australia, the US, and the UK. This is ideal for service providers who offer virtual coaching or online courses.
4. Affordable Advertising
Pinterest Ads are cost-effective and highly targeted. For businesses in New Zealand, this means you can promote specific content - like a lead magnet, an online course, or a discovery call - to the right audience without blowing your marketing budget.
Pinterest Trends in 2025
Pinterest’s algorithm continues to prioritise personalised recommendations and trending topics. By using relevant keywords (e.g. “New Zealand small business tips” or “business coach for women”), you can make your content more discoverable to your target audience.
Video and Idea Pins
Short, engaging video content is gaining traction on Pinterest. Idea Pins, which allow you to create step-by-step guides or tutorials, are perfect for New Zealand businesses offering practical advice or showcasing expertise.
Focus on Wellness and Professional Growth
Pinterest has become a hub for content related to mental health, career development, and personal growth - areas where New Zealand service providers can provide immense value.
How to Use Pinterest for Your Business
Optimise Your Profile:
Use keywords relevant to your niche and audience.
Highlight your unique value, such as “NZ-based business coach helping busy mums thrive.”
Create Educational Content:
Share actionable tips, like “5 Productivity Hacks for New Zealand Small Business Owners” or “How to Balance Work and Family.”
Leverage Visual Storytelling:
Use Canva to create professional, branded pins. Ensure they include clear calls-to-action (CTAs), such as “Download Your Free Checklist” or “Book a Discovery Call.”
Promote Lead Magnets:
Link your pins to free resources, like eBooks or webinars, to grow your email list and nurture potential clients.
Track and Refine:
Use Pinterest Analytics to understand what’s working and adjust your strategy accordingly.
Why Pinterest is Still Relevant for New Zealand Businesses
Pinterest isn’t just relevant in 2025 - it’s a powerful tool for growing your business. By focusing on evergreen content, tapping into a high-intent audience, and using affordable advertising, you can attract and engage both local and global clients.
For service providers in New Zealand, Pinterest offers an opportunity to stand out in a competitive digital landscape. Whether you’re a coach, consultant, or educator, this platform can help you reach more people, build trust, and grow your business.
Ready to Get Started? Let Nota Bene Help!
At Nota Bene, we specialise in helping New Zealand businesses like yours thrive on Pinterest.
From profile optimisation to content creation and analytics, we’ll take the guesswork out of your Pinterest strategy so you can focus on what you do best.
Book a free 30 minute chat today and discover how Pinterest can work for your New Zealand business in 2025 and in future!