Coaches that are in the know are absolutely smashing Pinterest right now.
If you're a coach who's putting all their efforts into Instagram or LinkedIn to grow your business and your online presence, you might be missing out on a powerful, often overlooked platform, one that could be a goldmine for your business: Pinterest. While it’s easy to associate Pinterest with DIY crafts and recipe ideas, it’s actually a search engine in disguise, one that can organically drive traffic, grow your audience, and generate leads for your coaching business.
We like to say, think of it as a "pretty Google".
Pinterest’s Audience and Search-Based Platform is a Valuable Coaching Tool
Unlike social media platforms where content has a short lifespan, Pinterest pins can circulate and gain traction for months, even years. It operates more like Google than Instagram, making it a fantastic tool for evergreen content. Plus, 80% of Pinterest users discover new brands and services on the platform. This is your opportunity to get in front of a fresh audience actively searching for solutions - probably just like the ones you offer!
4 Coaching Niches That Are Seeing the Most Growth on Pinterest
Life Coaches: Inspirational quotes, mindset tips, and personal growth strategies are highly shareable.
Business Coaches: Content on entrepreneurship, productivity hacks, scaling a business and marketing all perform well.
Health & Wellness Coaches: Fitness routines, nutrition guides, and mental health resources are frequently pinned.
Parenting Coaches: Tips on managing family life, balancing work and parenting, and child development and sleep are always popular.
Practical Tips for Getting Started on Pinterest
Optimise Your Profile: Use keywords related to your coaching niche in your bio and board descriptions.
Create High-Quality Pins: Invest in visually appealing graphics that align with your brand aesthetic.
Consistency is Key: Pin regularly - both your content and relevant content from others - to stay active.
Link Back to Your Website: Every pin should direct users to valuable content on your site, like blog posts or free resources.
Use Pinterest Analytics: Track what’s working and refine your strategy accordingly.
Download our free guide - Pinterest for Business - A Quick Start Guide.
How Nota Bene Can Help
Feeling overwhelmed? That’s where we come in. Nota Bene specialises in helping coaches harness Pinterest’s potential. From setting up your profile to managing your pins and tracking growth, we handle it all - so you can focus on what you do best: coaching.
Ready to tap into Pinterest’s hidden potential? Get in touch for a free consultation and let’s get your coaching business in front of the right audience.