Turn One Idea Into 10 and Keep Your Content Working for You
A revised and updated version of one of our first-ever blogs.
Let’s get something straight: you do not need to be constantly reinventing the content wheel.
If you’ve written a blog, recorded a podcast, or shared a tip that resonated with your audience, it deserves more than a single moment in the spotlight. Shared it once, then left it alone to die a sad, lonely death? Not on our watch!
This is where content repurposing comes in - a smart, strategic way to make the most of what you’ve already created so you can save time, stay consistent, and be seen everywhere without burning out.
Why Repurposing Content Matters
Your content isn’t a one-hit wonder. It's an asset. And when you reuse it strategically, it becomes a time-saving, visibility-building, SEO-boosting goldmine.
Here’s why repurposing is a must do:
Your audience isn’t seeing everything the first time you post it (thanks, algorithms).
People consume content differently - some read, some watch, some scroll, some listen.
Your message needs reinforcing - repetition builds trust, not boredom.
You’re busy and constantly creating from scratch every bloody time just isn’t sustainable.
Where to Repurpose Your Content
Let’s say you’ve got a kick-ass blog post. Here’s how you can break it down and spread it across multiple platforms to build trust, stay consistent and increase traffic back to your website.
Instagram: Pull out 2–3 short tips as single posts or carousels
Facebook: Turn the post into a mini caption with a question to prompt discussion
LinkedIn: Share your insight as a thought leadership post with a strong hook
Pinterest: Create fresh pins to drive traffic back to the original blog
Email Newsletter: Feature the key idea with a CTA to read the full post on your website
Podcast or Video: Record a quick take, sharing the main concept aloud
Reels or Stories: Turn stats or myths from the post into short-form video content
Freebie or Download: Use it as part of a checklist, guide or lead magnet
Website: Add it to your FAQs, service pages or internal links for SEO value
Repurposing your stellar content isn't “repeating yourself.” That’s strategy.
How to Repurpose Without Sounding Repetitive
Change the format: What works as a blog post could become a voiceover reel, a quote card, or a newsletter to your email list.
Tailor to the platform: Keep it snappy on Instagram, go deeper on LinkedIn, focus on searchability for Pinterest - keywords are gold.
Switch the angle: Highlight a different point, ask a new question, or add a timely example.
Stack and remix: Combine two older posts into something new (like a roundup or “best of” guide).
Use quotes: Use small snippets or "nuggets" from the blog post and create a text based image to draw people in.
Repurposing is Working Smarter, Not Louder
The goal isn’t to shout louder or post more. It’s to show up strategically with content that works harder and smarter across your channels.
You’ve already done the hard part (creating the content). Now let’s squeeze every drop of value out of it.
Need Help Getting Started?
If you’re sitting on a goldmine of content that’s just gathering dust, it’s time to revive, refresh and reuse it. At Nota Bene, we help business owners turn their existing content into powerful, platform-specific assets, without the faff.
Repurposing is our jam, we'd love to talk to you about it.
Ready to work smarter with your content? Let’s chat.